Repcillin Creator Brief

Repcillin is a proudly South African skincare brand trusted for over 20 years. Using pure Nile Crocodile Oil, our products are natural, cortisone-free, and safe for all ages — from babies to adults, and even pets. We specialise in soothing and restoring skin, whether for stubborn conditions or simply for a healthy, radiant glow. Our friendly team offers personal advice via WhatsApp and sends customised instructions with every order to help you get the best results.

Brand Name Pronunciation

Repcillin. Pronounced: Rep-sill-in


Mission Statement

Our mission is to help South Africans enjoy healthy, glowing skin. We’re grateful to make a real difference in people’s lives, bringing comfort, confidence, and joy through safe, natural skincare.

Welcome, and thank you for collaborating with us! Below you’ll find everything you need to know before getting started. Please read carefully.

Exactly What Is Needed

  • We are looking for authentic, creative video content that showcases Repcillin products and our brand values.
  • Each creator will complete at least two of the three video types (detailed below).
  • Along with the main videos, you’ll also provide:
  • Multiple individual clips (different angles/scenes)
  • Static selfies with you and the products
  • An edited version (bonus compensation if quality is high)

Our Vision for This Collaboration

  • Brand Awareness: Introduce Repcillin as a trusted, natural, South African skincare brand.
  • Product Showcase: Demonstrate how our products look, feel, and are used.
  • Consultation Awareness: Promote our free online skin consultation tool.
  • Authentic Reviews: Provide genuine before-and-after stories for skin conditions.
  • Future Collaboration: Identify creators we’d love to work with on an ongoing, paid basis.

Products – How & What

  1. Check our website and tell us which products resonate with you.
  2. We will curate a bundle for you (min. R1,000 value).
  3. Use the products in your videos exactly as you normally would.


Video Requirements

  • Talk directly to the camera (no voiceovers)
  • Include different scenes and angles
  • Keep clips short and engaging (5–20 seconds each)
  • Final edited video should be 1–2 minutes max
  • Good lighting (bright, natural light works best)
  • Clear sound quality (no background noise)
  • Subtitles included where possible (bonus points if done well)
  • Provide both raw clips + edited compilation

Additional requirement: Take and submit Video Summary Selfies

What Not to do:

  • Don’t shoot too close; use stable framing/tripod.
  • Avoid muffled audio, wind, or loud music.
  • Avoid harsh backlight; keep face/product well lit.
  • Don’t name other brands or compare on-screen.
  • Don’t mispronounce Repcillin (see guide/audio).
  • Avoid filters/AI fakes that reduce authenticity.

Grading System (How We Score Your Work)

Your content will be graded on:

  • Lighting – is it bright, natural, professional?
  • Sound – is your voice clear and easy to hear?
  • Direct-to-Camera – do you speak authentically to the viewer?
  • Scenes & Creativity – variety of backgrounds, lifestyle shots, product use
  • Clip Length – short, snappy clips vs. long, boring ones
  • Quantity – more raw clips = higher score
  • Edited Video – polished, flowing, engaging (subtitles = bonus)
  • Static Selfies – high-quality stills with products

Better quality = higher rating = higher pay + more future work.


Usage Rights

  • All content is exclusively for Repcillin marketing (website, ads, social media).
  • Do not post the videos on your own platforms unless we give written approval.

That’s it! Thank you for your interest in becoming part of the Repcillin creator family. We can’t wait to see your creativity in action.

Important: Repcillin will not use any videos until creators are compensated.

Project Due Date

2 Weeks after confirming participation. (See Confirmation below)

Hope to see you soon!

Video 1 – General Marketing Video (Required)

  • Research our website: repcillin.com
  • Talk directly to the camera while holding the product(s)
  • Share what you like about the brand and what stands out to you
  • Film creative lifestyle clips (e.g. unzipping a makeup bag, applying to face, arms, kids, even pets where relevant)
  • Upload both individual clips + a compiled edit

Video 2 – Consultation Video (Required)

Video 3 – Review Video (Optional, only if you have a skin concern)

Next Steps

  1. Confirm participation below
  2. Review website and Brand
  3. Select products

Confirmation

Please reply with “Yes, I’m in” if you’re ready to get started.

Contact Information

Emma Sweet - Brand Manager

emma@repcillin.co.za

+27 72 255 9359

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